Sun Safety Is More Than Sunscreen

Released on: September 5, 2008, 12:46 pm

Press Release Author: Melanoma Research Foundation

Industry: Healthcare

Press Release Summary: Melanoma Research Foundation encourages Americans not to rely
solely
on sunscreen to shield themselves from the sun’s damaging rays


Press Release Body: HILLSBOROUGH, N.J.—The Melanoma Research Foundation (MRF), the
largest private, national organization devoted to melanoma in the United States,
issued the following statement in response to the media attention regarding the
Environmental Working Group’s recent report on sunscreen effectiveness:

“It is important that we remain vigilant in making safe decisions when it comes to
the sun. Sadly, approximately 65 percent of melanomas—the most serious form of skin
cancer and one of the fastest growing cancers in the U.S.—are attributed to
ultraviolet exposure,” said Dr. Allan Halpern, member of the MRF’s Scientific
Advisory Committee and Chief of the Dermatology Service at Memorial Sloan-Kettering
Cancer Center. “Too many people mistakenly view wearing sunscreen as a blank check
for spending unlimited time in the sun. Sunscreen is just one component of sun
safety.”

The MRF recommends the following sun safety practices for all skin types to help
prevent skin cancer:

• Generously apply sunscreen to all exposed skin—even on cloudy days—using a sun
protection factor (SPF) of at least 15 that provides broad-spectrum protection from
both ultraviolet A (UVA) and ultraviolet B (UVB) rays.
• Re-apply sunscreen every two hours and after swimming or sweating.
• Wear protective clothing, such as a long-sleeved shirt, pants, a wide-brimmed hat
and sunglasses, when possible.
• Seek shade when appropriate, remembering that the sun’s rays are the strongest
between 10 a.m. and 4 p.m.
• Use extra caution near water, snow and sand, as they reflect the damaging rays of
the sun, which can increase your chance of sunburn.
• Do not burn. Severe sunburns, especially during childhood, increase your risk of
developing melanoma and other skin cancer.
• Avoid intentional tanning and indoor tanning beds. Current research indicates
there is no way to get a tan through ultraviolet radiation without increasing the
risk for skin cancer.
• Consider using a sunless self-tanning product if you want to look like you’ve been
in the sun, but continue to use sunscreen.
• Get vitamin D safely through a healthy diet that includes vitamin supplements.
Don’t seek the sun.

Melanoma is one of the fastest growing cancers worldwide and can strike people of
all ages, all races and both sexes. In fact, with a one in 50 lifetime risk of
developing melanoma, more than 62,000 Americans are expected to be diagnosed with
invasive melanoma this year, resulting in an estimated 8,400 deaths.

About Melanoma Research Foundation
The Melanoma Research Foundation is the largest private, national organization
devoted to melanoma in the United States. The Foundation is committed to the
support of medical research in finding effective treatments and eventually a cure
for melanoma. The Foundation also educates patients and physicians about
prevention, diagnosis and treatment of melanoma, while acting as an advocate for the
melanoma community to raise awareness of this disease and the need for a cure. The
MRF Web site is the premiere source for melanoma information seekers. More
information is available at www.melanoma.org.

# # #

Web Site: http://www.melanoma.org

Contact Details: deborah danuser
202-742-5256
deborah@jonespa.com

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